Papermaker cyber-factory
The digitalization of manufacturing processes of pulp and paper allows more efficient use of raw materials and energy, increased flexibility and series and shorter manufacturing. Interconnection throughout the value chain improved information flows and achieve greater efficiency.
PWC estimates that European industry will invest 140,000 million Euros a year between 2016 and 2020 in Industry 4.0.
The macro paper industry, from the plantations for paper, through the paper industry, processors, printers, book publishers, recovery companies of paper and cardboard, represent the 3% of Spanish GDP, with over 219,000 direct jobs in more than 12,800 companies and a turnover of 31,000 million Euros. It is a key to the reindustrialization of our country sector.
The paper has more than two millennia at the forefront of technology, innovation and efficiency as a key of industrial model.
The reflection in paper
Paper 4.0 is also the world of the new smart paper products, personalized products and is adapted to the new needs of consumers.
Customization of product offerings, improved functionality, incorporating more technology to existing ones, with the integration of electronics and digital components products, and collaborative design of new products for the XXI century mark the way into new paper products.
The paper as a marketing tool
Paper 4.0 is also the field of online sales, in which the packaging is essential for brand perception by the customer, as the only physical contact and link between the online world and the offline world. The packaging paper and cardboard are revealed as the most attractive brand support.
The unboxing phenomenon, so widespread in YouTube, is a good example of the crucial importance of this moment for customers.
E-commerce in Spain, according to the CNMC, stood in 2015 at around 20,000 million Euros, according to estimates by The Boston Consulting Group, Internet sales will reach in 2016 a business volume in Spain of 24,700 million Euros, which is more than triple the 2009 figure.
The e-commerce is taking off in our country at a good pace.